If you’ve watched the PSA sketch video series, “Safety First, Safety Always,” and “Environmental Stewardship” on the UAA’s YouTube Channel, you should know that these Spanish playlists exists thanks to the volunteer work of Mariana Rodriguez.
Two years ago, Mariana was approached by Nick Fox, Vice President of Operations at Wright Tree Service. He asked if she’d be interested in a meet and greet with UAA’s Executive Director Dennis Fallon.
“We had our first meeting and talked a lot about my experience working in the industry, the initiatives I was already a part of with Wright Service Corp. (WSC) and the possibility of translating from English to Spanish for the UAA,” she recalls. “A couple of months later, I was contacted with the first translation request and the rest was history.”
Mariana is a Contract Administration Project Manager for WSC and says safety is always at the forefront of her efforts, both at work and in her personal life, so the PSA safety series was a natural fit.
“The initiative of translating these series of videos to Spanish is amazing. It shows the UAA’s commitment to the development of our workforce, and to safety,” she adds. “By creating this series, the UAA is reaching a big percentage of Spanish speaking individuals that are already part of our industry or interested in becoming a part of it.
“It’s imperative that we reach every single individual within our industry, in a language they can understand and feel comfortable with, reflecting the same level of quality and professionalism of English communications.”
With more than a handful of videos to her credit, Mariana shares her preparation and process for translating the language.
“It greatly depends on the length of the video. I usually get the video transcript in English, and I rely heavily on the ISA dictionary. However, I also use my own ‘style guide’ where I have the translation of industry specific terms that have been discussed at length with fellow industry workers, who have spent most of their time in the field, which is where our final consumers are.”
Mariana has been a UAA member since 2020, when she started working closely with the operations team and the contract administration department. She says that the UAA is great place to connect, inform and educate yourself. She’s a big fan of the UAA Newsline, collaborating with the publication for the March/April 2022 “Focus on Diversity, Equity and Inclusion” issue. She submitted an article about her personal experience as a minority working in the UVM industry.
“I credit the acceptance of my article and the edition itself to the UAA’s efforts to expand their reach and attract more females and Hispanics into our industry. Diversity to me translates to better solutions and better ideas. We all come from different backgrounds, each of us bringing different concerns, points of view, types of feedback, skills, abilities, perspectives, and opinions. And this is what will lead our industry towards innovation and growth.”
Mariana is grateful for the amazing mentors who have guided her, kept her challenged and motivated throughout her career. She’s always felt that her achievements were shared and celebrated.
“Thanks to WSC’s support, I spearheaded two major initiatives including the Translation Committee, which translates communications consumed by our employees, and the Women of Wright program with the objective to connect, educate and empower women in our family of companies. I enjoy connections. I interact with a wide range of people in my position, from executives to groundworkers, so the wealth of knowledge that comes from that is immeasurable.”
Mariana always wanted to work in the utilities industry, even when she was an electrical engineer in the automation industry in Caracas, Venezuela. With minimal opportunity to establish the career she desired in her home country, she left South America for the U.S. in 2011 to further her education and fulfill her dream.
“I’m passionate about diversity and inclusion. I encourage and challenge my colleagues to join the UAA to continue to foster a culture of safety and reliable information, to create connections with others within the industry, to learn about the latest technologies and approved methods, and to increase visibility to an industry that offers endless possibilities for career development and growth.”
Cindy is the Senior Director, Vegetation Management Services and she manages departments responsible for maintaining vegetation in REC’s rights-of-way with the goal of reducing exposure of the electric grid to tree caused outages while encouraging habitat and species diversity. Cindy also has a consulting business, EcoAcumen, LLC that focuses on residential, commercial and government clients.
Kimberly Laing has had an exciting career in the energy industry, gaining valuable experience in various areas for almost 20 years. During her career, she has worked with numerous customers worldwide in a diverse cross-disciplined technical environment. She has extensive experience working with utilities, asset owners, equipment manufacturers, and consultants to facilitate transmission and distribution projects. Kimberly is particularly passionate about Utility Vegetation Management and its vital role in delivering safe and reliable power.
Josh Beaver is currently senior vice president of Eocene Environmental Group, a utility vegetation management (UVM) consulting and operations firm. Josh has more than two decades of experience within the UVM industry. He is currently responsible for relationship management and oversight of long-term UVM contracts throughout the United States and Canada. He considers customer and community communication to be vital aspects of his role, and he has a proven record of success working with utilities.
Sam joins the UAA crew with over a decade of non-profit experience behind her. As our Partnership Coordinator, her focused efforts on building relationships with diverse funders will include crafting proposals, cultivating connections, and cohesively earning dedicated sponsors to support the sustainability of UAA substantially and empowering our programs. Well equipped with professional skills which include program development, public speaking, proposal writing, donor relations, working with diverse stakeholders, coalition building, and public-facing service. Sam’s educational background includes a BS in Animal Ecology with a minor in Animal Science, and a MA in Philanthropy and Non-profit Development.
Sara Dreiser is a Senior Program Manager with ComEd. She works with a team to oversee ComEd’s routine cycle maintenance and ComEd’s interruption investigation programs. She has been working in the Vegetation Management industry for close to 15 years.
Matt Goff is a Transmission Vegetation Manager at Georgia Power Company. He lives in Brookhaven, GA with his wife, two daughters, and the family’s two dogs Sam, and Payton. For leisure, he enjoys sports with his family, bird hunting, and salt-water fishing.Matt holds a BSFR from the University of Georgia in Forest Resource Management and he graduated in 1997. He has worked in the vegetation management industry for 26 years. His work experience includes six years as a procurement forester for a forest products manufacturer, and 20 years in the utility vegetation management industry with Georgia Power.
Brandon graduated from Minnesota State University–Mankato with a B.S. in Geography. Brandon has been with Rainbow Tree Company since 2009 and has gained experience in several roles, including Business Developer for our utility products division, GIS Tree Inventory Analyst, and Technical Arborist. Brandon has been the Director of VM Services, the fastest growing division inRainbow Tree Company, since 2012.
A winner of the David H Nabi Award for dedication and service, Dr. Robert Vanderhoof earned his Ph.D. from the College of Forest Resources at Mississippi State University in 1995. A veteran natural resource manager, Robert spent 15 years as Florida’s Deer Management Section Chief during which time he coordinated range management activities across Florida’s seven-million-acre wildlife management area system.
Amanda Opp, Certified Utility Vegetation Management Professional Flathead Electric Cooperative, Integrated Services Manager, University of Wisconsin Stevens Point, Course Facilitator
Jim Neeser is a business developer for the Davey Resource Group, a division of the Davey Tree Expert Company. Jim primarily works with utility companies to provide innovative and customized solutions. Jim earned his AA from Vermillion Community College in 1997 and his BS in Forestry with an emphasis on Hydrology and Soils from the University of Minnesota in 2000. Jim is an ISA Certified Arborist with the Utility Specialist endorsement. Jim has been involved in the UAA training committee for nearly a decade as a past chairman and is currently the treasurer and Champion of the finance committee. Jim spent his first 7 years in the industry as a field arborist in the commercial and utility markets. The last 10 years, Jim has been working with utility companies to enhance their Integrated Vegetation Management programs. Jim’s other interests include spending time with his family, sports, hiking, fishing and coin collecting. Jim is also active with the Boy Scouts of America as an Eagle Scout. Jim lives in Forest Lake, MN with his wife and 2 children.
Adam’s experience includes leading business development strategies for a utility vegetation management consulting firm, vegetation management field operations at two major investor-owned utilities in the southeastern US, project management at a variety of utilities in the mid-Atlantic and southeastern regions, and vegetation management program development and assessments across the country. His utility arboricultural experience provides a broad understanding of the many different methods used to create a successful utility right-of-way, vegetation management program, including remote sensing, data analytics, optimization, and the utilization of third-party consulting foresters for planning and auditing duties.
Craig works for Pacific Gas and Electric as a Principal Program Manager in Land Management. His career spans 30 years in the utility industry serving numerous roles. He is an ISA Certified Arborist, Utility Specialist, and hold his TRAQ and is a TCIA Certified TreeCare Safety Professional. Craig has been engaged and involved in the UAA for many years, starting back in 2008. He then wanted more so he ran for UAA President and was elected in 2014. Today, Craig looks back over his 30-year career and wouldn’t change a thing, he’s made life-long friends and considers many as mentors. He also claims he would not be where is in his career if it weren’t for these people, and pledges to pay it forward to support others in their success.
Erin Creekmur has been in the UVM industry for over 20 years. After graduating with a Bachelors in Botany from Northern Arizona University she relocated to Northern California to start her professional career. Starting as a consulting utility pre-inspector with Western ECI she quickly moving up to the ranks to Supervisor under the tutelage of folks like Nelson Money. In 2004, Erin joined PG&E as a Quality Assurance Auditor for the VM program. Eventually becoming the Program Manager for the North Coast Division, helping stand up the beginnings of CEMA as the Emergency Drought Response Initiative Lead for the Enhanced Inspection & Mitigation Program, targeting off-cycle hazard trees across the system. In 2015, Erin moved back to her home state of Arizona and took the role of Division Supervisor with Arizona Public Service, managing both transmission and distribution UVM programs out of the Flagstaff area. As part of her role with APS Forestry Fire and Resource Management Department, Erin had responsibility for creating a Hazard Tree Mitigation program. maintaining APS’s ROW Stewardship Accreditation, FERC reporting, and the Transmission Lidar program. In 2021, Erin took a shift in her career and is now Supervising the Customer Construction and Design team for APS, expanding her overall understanding of the Utility industry. Erin continues to maintain her ISA Utility Specialist Certification and TRAQ. She has also completed certifications in both Six Sigma and Lean Sigma Green Belt through accredited universities. In addition to her current service on the UAA Board of Directors, Erin spent the last 6 years as an officer with the Arboretum at Flagstaff Board of Directors. In her free time, you can find Erin in the woods taking pictures of native plants and beautiful western landscapes.
Fallon is a Utility Arborist and Executive Director of the Utility Arborist Association. Prior to his current role he was responsible for leading vegetation management programs across several upper Midwest states on behalf of a large investor-owned utility. He’s also been an adjunct professor at the University of Wisconsin-Stevens Point, where he facilitated the 
Renée is our Member Services Manager. She is available to UAA members for questions on committee assignments, educational opportunities, scholarships, CEU questions, and any other assistance.
Diona has been with the Utility Arborist Association (UAA) since December 2015 and has worked in various capacities within the organization.